Newer, Better, Cheaper, and Easier
It’s hard to imagine (at least for me), but Relevant Business Development is coming up on its 10th anniversary!?! I started the company...
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In the Next 6 Months
Six months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even...
Skipping Right Over the Christmas Blog Post…
New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
Where Will Your Next Customer Come From?
stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
The Thirty Day Freak Out
It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
How to Fire Bad Clients
Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or
Build a Pipeline of Qualified Leads
Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil
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