The 4 Parts to Getting New ClientsBusiness pushes ahead. In spite of the craziness we’ve seen this year and the uncertainty we still feel for what’s coming, companies are...
Newer, Better, Cheaper, and EasierIt’s hard to imagine (at least for me), but Relevant Business Development is coming up on its 10th anniversary!?! I started the company...
Goalsetting, Systems, and Automatic ResultsYou’re only one person and you have a lot to do. Use these 4 keys to level up your goalsetting, systems, productivity, and automatically get
In the Next 6 MonthsSix months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even...
How Do You Find New Clients?"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
Guaranteed ResultsIt's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
How Much Should You Charge for Your Service?I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
Rule #1 of MarketingRule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
Stop Wasting Money on Bad MarketingWouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
How to Fire Bad ClientsCreating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or